The USPTO patent process enables a number of things. First, the filings enable a proper starting point for the project. Second, the filing documents a process in the US where the technology is being developed and the largest market of such events with the most participants currently exists. Third, there are a wide range of Smartphone technology manufacturers and systems to distribute the SportZeus application over the market and serve existing brand “affinity”. Finally, if the patent is terminated, expires or is not ultimately granted and enters the public domain, the patent application remains a valued reference point. There are additional reasons for the patent filing. Consequently, a new SportZeus brand would serve the project.