The SportZeus approach to marketing is to service top events with integrated services that enhance event experience and event participation. SportZeus is offering a specialized service to top events; it is not an event creator or generator with services to plan new events. While event creation and administration is desirable, maximizing event experience, documentation and marketing with GPS products is a SportZeus service. It will take time for some events to build scale for a SportZeus program to make a compelling value proposition if ever. For top events, a premium GPS trackable map publication service should be done now and marketed with similar events worldwide.