SportZeus is not a non-profit entity or sponsor. SportZeus is a business designed to ultimately generate revenues, incorporate and employ a talented, highly trained, customer-centric staff and manage a high-quality global brand at a profit while contributing to the world of sport and advancing high quality products and services. If SportZeus partners without creating revenue, the products will not be created or serviceable at any meaningful scale and event enhancement will not be achieved through increased participation and registration. In fact, the market will most likely continue to create inferior attempts to service the paricipant without any interesting scale or resources. If SportZeus products are budgeted, developed and executed while educating the consumer, event enhancement is realized at a reasonable rate and value in the market. Everyone will win and the best will be achieved. While performance contingencies with suppliers, event hosts, online registration groups and participants with required deposits can be entertained, SportZeus is ultimately in business to charge a fair market price for its services and may require paying or licensing others.