From its initial USPTO provisional patent filing, SportZeus was initially envisioned as a mobile application to search an index of GPS mapped and trackable events in real-time as an event-enhancement product. Complete event information would be available for participants, spectators, volunteers and sponsors with social links and an event log. Spectators could determine the location of a loved one on a course, sponsors could view results, volunteers could apply for work and real-time event data could then be re-packaged and published in an online and print publication on a subscription basis. High quality promotional products would be designed and offered as they became available and star competitors would be hired to demonstrate the application in stores including easy to follow download access. Additional events could be added going forward.